•Students can build a website for a company that doesn’t have one or add new pages/content/etc. to an existing website.
Patent, copyright, and/or trademark research & paperwork
•Students can do internet research to see if there are existing products/services/ images like the one the company wants to register and then fill out paperwork to register a patent, copyright, or trademark. This minimizes the amount of money the company has to pay an intellectual property lawyer. The lawyer just needs to “bless” the work the students did, rather than having to perform all the time-consuming legwork.
Customer acquisition/guerrilla marketing
•Students can go out and “sell” and find new customers or do internet, word of mouth, flyer, and/or poster advertising for the company.
•Students can do internet research and talk on the phone/in person with various people to find out information about the company’s competitors.
•Students can do internet research to find interesting information about the trends, opportunities, technology, and changes impacting the company’s industry. There are GREAT reports out there from First Research, Marketline, Reference USA, and others that contain really interesting, value-added information. However, most small business owners don’t have the time to search around and read through this stuff. The reports can also be quite expensive if you don’t have a subscription to these data vendors like we do at CSUB.
Management, IT systems, operations, HR, contracts, and/or legal administration and best practices research
•Students can do internet research to find “best practices” that the company could be using in their management, IT systems, operations, HR, contracts, and or legal issues or they could actually DO administrative tasks for the company. Again, there is GREAT information out there on new/easier/cheaper ways to do things. However, most small business owners don’t have the time to go searching around for interesting information about “how to build a better mousetrap” in their day-to-day operations.
•Students can prepare financial statements and budget/financial projection spreadsheets for the company.
Capital & resource acquisition
•Students can do the legwork to identify new potential investors or access to resources for the company.
Potential Future KSAs
•??? (driven by the needs of the local small business community)